World Leaders in Proactive Healthcare Collaboration

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Medical Testing in the Progressive Dental Office

Medical Testing in the Progressive Dental Office: A New Level of Care There are an overwhelming number of studies showing that your oral health is related to your body’s overall health. If your mouth isn’t healthy you may be twice as likely to die from a heart attack, three times as likely to die from…

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Identifying Health Conditions at Dental Visits; Interview with Dr. Shiela Strauss

AAOSH editor Dr. Lee Ostler recently interviewed Dr. Shiela Strauss, associate professor at New York University’s Colleges of Dentistry and Nursing, to discuss the recently published article in the American Journal of Public health which demonstrated the fact that dental practices can serve as valuable sites to identify systemic health concerns among a significant segment…

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Examining the Oral Systemic Connection: Series Part 1 – Biofilms and the Inflammatory Burden

Planktonic or not? That is the question that must be asked when treating microbial related diseases. From the time that Robert Koch put out his famous Postulates in the late 1800’s, the fields of medicine and microbiology achieved great success in the identification and treatment of infectious diseases.  The identification of a number of specific…

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Planning Joint Replacement Surgery? Check-in With Your Dentist First

Joint replacement surgery is a commonly performed surgery today. Seven percent of all joint replacement surgeries are revision procedures, meaning the surgeries have to be repeated. More and more, joint infections are becoming recognized as being one of the complicating factors in joint surgery failures, and new information is pointing to the systemic spread of…

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Mastering the Professional Referral, Part Four – The Law of Reciprocity

Last month in part three of this marketing series, I introduced the fact that every physician has a referral network. This is a “fact” that exists across all businesses which have mutual interests, mutual clients/patients, and which are linked together with common business purposes. Accountants, attorneys, insurance agents, financial planners, and others are all referring…

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Expand Your Practice: Three Simple Steps

In today’s economy, many dentists across the United States are simply trying to keep their practices afloat as demand for cosmetic dentistry has waned in recent years. Of course, dentistry is about much more than money, but it’s hard to do well for others when you yourself are struggling. What you might not know, though,…

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Mastering the Professional Referral, Part 3 – The Right “Calling Card”

In part one of this series we discussed the powerful Psychology of Endorsement. In part two we reviewed Referral Networks. We learned of the powerful positive impact that comes from having another health professional endorse you and essentially ‘pre-sell’ you to their patients. We then learned that every physician (as well as dentist) has a referral network.…

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Professional Dental Cleanings May Reduce Risk of Heart Attack, Stroke

Papers were presented at The American Heart Association meeting in Orlando, Florida that heart attack and stroke risk were reduced by professional dental cleanings. These announcements aren’t the first studies to make these conclusions, but they are obviously welcomed with open arms by the oral-systemic healthcare community. On November 13, 2011, researchers released reports of…

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Medicine & Dentistry Working Together: Panel Discussion

Recent and ongoing advances in our understandings relative to medicine and dentistry have created new opportunities for physicians and dentists to work together.  Critical thinkers and thought leaders always enjoy a good discussion and in sharing new and relevant ideas with others of like mind. Drs Ostler, Nabors, Bale Keller & Ms Doneen recently enjoyed…

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Mastering the Professional Referral, Part 6 – Marketing with Risk Factors

Modern marketing practices have evolved dramatically over the past two decades in significant ways. This is no better seen than in the area of marketing health services to healthy people with certain risk factors. Every day on TV there are hundreds of commercials presented by pharmaceutical companies marketing drugs which increasingly target healthy individuals who…

Halloween Candy Buy Back Program

Across the country kids will be giving up their candy in droves this Halloween as various “Cash for Candy” promotions kick into full gear. Dr. Chris Kammer, AAOSH president and all-around good guy, came up with the idea a few years back and it has spread across the country as hundreds of dental offices are…

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Mastering the Professional Referral, Part 2 – Professional Referral Networks

Establishing professional referral networks is a key ingredient to ongoing practice success. Positioning yourself successfully and differentiating yourself such that your name is the one thought of when a referral is indicated, is the result of effective referral relationship networking. In part one of this series in the last issue entitled “The Psychology of Endorsement”…