World Leaders in Proactive Healthcare Collaboration

Practice Management

doctor helping patients understand care

What Patients Really Want

Have you ever been chair side with a patient that has serious problems and struggled to get acceptance and said to yourself, “If this person knew what I know about what’s really going on in their mouth, they would not hesitate to get it treated today”? That thought leads most dental professionals down a deceiving…

Literature Review

The Overlooked Practice Expense

In building a practice, a successful dentist is one that keeps one eye on the practice’s income and the other eye on cutting expenses. This is more important than ever, since the costs of operating a practice continue to rise. A recent report cites that the average overhead of a dental practice is 74%. Ideally,…

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What Being a Doctor is About!

Periodontal disease and the oral-systemic connection, dental sleep medicine and sleep apnea, and TMJ/TMD and headaches – all bring with them incredible and unprecedented opportunities for dentists and physicians to interact with each other. Indeed, countless of our patients and citizens at large depend on our doing just that. The new science is truly phenomenal…

CHL

Cleveland HeartLab Symposium Report

There’s a new medical/dental model occurring, and it’s all about inflammation reduction. It’s as simple as this: Get trained on advanced oral inflammation reduction or get left behind. At the Cleveland HeartLab Symposium that took place in Dallas a few weeks ago, there were three key takeaways: Healthcare reform is here to stay. We are…

Mountain of Media

The influence of media on our culture is undeniable. The prescription is to use media, not be at the effect of it. We must create a positive narrative to further the cause – our cause — of lifetime dental care and healthy longevity. And to create that positive narrative, we must invest in public relations…

7EDUSFINAL

The Mountain of Education

Many of our attitudes and habits of a lifetime are formed as we go through the educational system. As marketers, our need is to penetrate the boundaries to add our influence to their thinking, lest we be ignored in the formative years, years when behaviors and patterns are developed for health care habits and belief…

Medical Insurance

Medical Billing Helps Save Lives – 3 Ways of Cross-Coding

Eating, breathing, a good night’s rest and being free from infection are basic health necessities. Increasingly, patients are visiting their dentist for oral systemic health needs, and medical insurance is taking notice. These health-oriented dental practices are now collecting more medical benefits than ever before. You can save lives, prevent disease and even help relationships…

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The Mountain of Government

The Seven Mountains of Marketing are (1) Government, (2) Education, (3) Media, (4) Economy, (5) Family, (6) Celebration, and (7) Religion. We start our detailed discussion of these seven mountains with the Mountain of Government because it is one of the bookends of society…religion being the other. What holds us in check as the human…

Insurance

Dentalcodeology: Diagnostic Coding and Medical Necessity

As increased understanding of how systemic health issues are related to dental issues continues to rise, dental professionals are becoming ever more important in caring for patient overall health. Sharing patient’s clinical information though electronic health records (EHR) offers the best way to make the connection. For this to happen, dentistry must move to a diagnostic…

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The Seven Mountains of Marketing

This seven part series discusses successful formulas that should be implemented in each of the following areas of marketing: 1)- Government, 2)- Education, 3)- Media, 4)- Economy, 5)- Family, 6)- Celebration, and 7)- Religion. Each of these elements of society has influence and if approached right will help you develop the preeminent practice in your…